About Us

We are full believers that dogs are more than pets, they're family and family deserves the best!

Style and craftsmanship are the foundation of the brand, with all products thoughtfully designed by Heather and handcrafted by a talented team of women at the Crew LaLa Headquarters and Boutique in Charleston, South Carolina.

The Crew LaLa Story

2010

How We Started

In 2010, Heather Parker’s sweet foster dog, Lucky, kept getting overlooked at adoption events. To help him stand out at his next adoption event, Heather sewed a stylish bow tie for him to wear. The following weekend, Lucky found his forever family. Heather and her sewing machine began traveling back and forth to Germany where her husband was stationed and Crew LaLa was born!

2010

Open For Business

Named after Crew, her beloved Chocolate Labrador, Crew LaLa officially launched online in 2011, offering stylish, American-made bow tie collars and leashes for pets. What began as a way to help one foster dog has grown into an internationally recognized pet accessories brand, featured in Cosmopolitan, Southern Living, and The Today Show.

2015

First Retail Location

Crew LaLa opened the doors to its very first brick + mortar. A charming Charleston space that welcomed shoppers into the heart of our brand. The 1000 sq ft boutique not only invited customers to browse our handcrafted collections in person but also housed our Production Headquarters, where our team of talented women brought each style to life, one stitch at a time.

2020

Expanded

As Crew LaLa grew, so did our need for space to create. We expanded into a new bright and welcoming 2500 sq ft retail location in Charleston that also houses our Production Headquarters and photo studio. Here, our crew continues to handcraft every piece while welcoming customers (and their pups!) to shop, explore, and experience Crew LaLa in person.

2025

Thankful for Our Crew

We wouldn’t be here without the incredible support of our customers! From the very beginning, every order, photo, and kind word has helped our small business grow. It’s a true privilege to style your pups while keeping them safe, comfortable, and looking their best. We’re endlessly thankful for believing in quality, care, and the joy of celebrating our dogs in style!

Proudly Made In USA

Every pup is one-of-a-kind and deserves products that are as unique as they are. That is why every collar, bow, leash, and bandana is made to order right here in Charleston, SC.

Featured In

Dogs Have Our Hearts

Philanthropy is central to Crew LaLa's mission. We give a portion of bandana sales to various shelters and rescue groups in need, continuing to support animals on their journey to find loving forever homes.

Visit Us

We invite you and your pup to come shop with us at our brick and mortar location in Charleston, SC.

Boutique Hours
Monday | 9am - 5pm
Tuesday - Friday | 9am - 6pm
Saturday | 10am-5pm

1309 Ashley River Rd. Charleston, SC